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The Binho Board Is Reforming The Tabletop Gaming Industry




Nick Witherill is a former College athlete who had a brilliant idea to get people of all ages away from technology / online gaming and just enjoy a sport in the comfort of their home (or favorite bar).

With his love of soccer, Nick created the Binho Board, which is the newest and most viral finger flicking tabletop game that you can bring anywhere. Heck, even “real” athletes like NBA champion Klay Thompson along with Ryan Sheckler, Kurt Warner, Seth Joiner, Cole Tucker and TJ Watt are all fans of the game.

We caught up with Nick for a chat on how his game has truly reformed the tabletop gaming industry and taken off as the next big sport that people can’t wait to get their fingers on!

1. How has the Binho Board helped Americans reform their lives away from technology and the current online gaming culture?

Binho Board was designed to take the aspects of what hooked people to technology and gaming culture (infinite variability, easy to use, doesn’t require a lot of energy, fast gameplay)  and applied those to an organic physical product. Binho is a fun and simple way to connect with other people while in a flow state. Combine the fact that Binho is literally a portable sport and you have a formidable competitor to tech and online gaming.

2. How did you come up with the game’s name?

There are many meanings to the name. The -inho in Portuguese means little, thus making it little soccer. The tilde over the ñ combined with the dot in the I combines to represent a finger flicking a ball (look at our logo and you will understand). The tilde over the ñ also incorporates Spanish/Mexican influence, an homage to Spain history of football and Binho close geographical ties to Mexico (our HQ is in Tempe, AZ). 

3. Give us an ‘insider tip’ on how someone can master the Binho Board and win more often?

This is a tricky one, I can’t give away all of my secrets! Some advice I would give is to have intention with every shot. Also don’t shoot too hard, there is a time and place for power shots. I don’t think anyone has mastered Binho yet, we will see if anyone can break the game in the future. 

4. What was the game creation process like? What advice would you give other Americans wanting to innovate or create their own sport?

The game creation process has been long and drawn out. I would say that the game is still evolving from a quality standpoint. Internally, we reference each manufacturing run in software terms. The advice I would give to other Americans wanting to innovate or create their own sport is to make sure it’s something they would want to play everyday. I played on my prototypes of Binho for over 9 months before we released our first product to the market. It allows time to see if it’s too easy or too hard. You won’t know that in the beginning. 

5. What is your top selling board today?

Our top selling Board is the Binho Classic. However, the Binho Classic: Green Turf has been catching it pretty quickly. We also brought back our most successful board from 2019 the Binho OG. We will see which board finishes at the top of the list at the end of the year; it’s going to be a close one. 

6. Athletes and celebrities love your game. How has it felt as a creator to see your ‘baby’ take off and become a massive success in the marketplace?

It has felt great. Just seeing other people enjoy it as much as I do is what is so cool to see everyday. The ‘baby’ is still only a toddler though, there is so much room to grow. We are just getting started, really. 

7. What expansion plans for the game do you have coming up?

We have many cool variations, limited edition, and licensed products in the works that we can’t wait for everyone to see. That is just the tip of the iceberg, though. Our long term plans are exciting to visualize, but those are for y’all to wait and see. 

8. And finally, why are you proud to be American? 

I’m proud to live in a nation where we have the right to choose and design our daily life. It’s also one of the easiest countries to start a business. This breeds innovation and allows people to bring their ideas to life quicker and generally for the greater good.

After working 4 years as a reputed journalist, Jerome wanted to explore internet-based journalism. He brought together the idea of USA Reformer to dispatch news that serves the need of readers with perfect information. He also contributes as a business news writer for the website.

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