JUMBO Sunflower Seeds: Cultivating a Tastier America, One Seed at a Time

In the heartland of America, where traditions run deep and flavors are savored, a revolution is sprouting—one sunflower seed at a time. JUMBO Sunflower Seeds, under the spirited leadership of CEO Marty Van Duyn, is redefining the snacking landscape, bringing boldness and quality back to the forefront.

When Marty Van Duyn assumed the helm of JUMBO Sunflower Seeds in 2019, he encountered an industry that had settled into mediocrity. “Seeds were small, flavors were uninspired, and quality control seemed like an afterthought,” Van Duyn reflects. Determined to honor the ‘JUMBO’ namesake, he embarked on a mission to ensure that every seed lived up to its promise. This commitment led to the implementation of rigorous sorting processes, allowing only the largest seeds to grace their packages. But size wasn’t the sole focus; flavor innovation became a cornerstone of their identity. “We’ve been relentless in our pursuit of bigger seeds, bolder flavors, and a better overall snacking experience,” he asserts.

JUMBO’s dedication to excellence is encapsulated in their “Stache-Approved Seal,” a personal guarantee from Van Duyn himself. “If it’s got my mustache on it, it’s got to be bold,” he declares. This emblem signifies more than just quality; it’s a testament to the brand’s personality and Van Duyn’s iconic facial hair, which has become synonymous with JUMBO’s identity. “The mustache started as just another feature on my face, but over the years, it became part of who I am. It’s thick, bold, and impossible to ignore—kind of like our seeds,” he muses.

The flavor repertoire of JUMBO Sunflower Seeds is as diverse as America’s palate. Classic offerings like “The Original” provide a lightly salted, roasted taste reminiscent of traditional snacks, while adventurous options such as “Wild Ranch” and “Jacked Pepper” cater to those seeking zestier experiences. The latter, with its savory and slightly spicy profile, has emerged as a top seller in 2025, reflecting consumers’ desire for healthier snacks without compromising on flavor. “Our goal is to keep pushing boundaries and bring new, unexpected flavors to the sunflower seed world,” Van Duyn shares, hinting at ongoing innovations in their flavor lab.

At its core, JUMBO is a family endeavor, embodying the quintessential American Dream. Van Duyn emphasizes that business transcends profit; it’s about people and shared visions. “We’re a tight-knit operation where everyone plays a role in making JUMBO the best it can be,” he notes. This collaborative spirit extends beyond his immediate family to the entire team, fostering a culture where victories are collective and challenges are met together. “That’s the American Dream to me. It’s not just about success—it’s about doing something meaningful, working hard, and leaving a legacy for the next generation,” he reflects.

Patriotism and pride in American craftsmanship are woven into the fabric of JUMBO’s operations. Sourcing from American farmers and manufacturing domestically, the company stands as a testament to homegrown quality. Van Duyn’s journey from working on his family’s farm to leading a national brand underscores the opportunities that America offers. “America is the land of opportunity. I started out as a kid working on my family’s farm, learning the value of hard work and persistence,” he recalls. This ethos permeates JUMBO’s mission, aligning the brand with cherished American traditions—be it baseball games, road trips, or backyard barbecues—where sunflower seeds are a staple. “JUMBO Sunflower Seeds isn’t just a snack; it’s part of that culture, and I’m honored to play a role in it,” Van Duyn expresses with pride.

In an era where consumers are increasingly discerning, JUMBO Sunflower Seeds stands out by adhering to principles of size, flavor, and quality. Their commitment to delivering a premium snacking experience challenges competitors to elevate their standards, thereby reforming the industry. As Van Duyn aptly puts it, “JUMBO isn’t just a name—it’s a promise.”

So, the next time you reach for a snack, consider the bold flavors and hearty crunch of JUMBO Sunflower Seeds—a brand that embodies the reforming spirit of innovation, family values, and the pursuit of excellence, all under the watchful eye of Marty Van Duyn’s legendary mustache.