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“Fair and Lovely” will not have “fair” word from now

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The cream “Fair & Lovely” which has been criticized by experts and people for racial injustice and stereotyping the image of the fair in the world, will not have “fair” in its name, according to the latest development. The Indian unit of Unilever said that it will remove “fair” from all the products of “fair and lovely” in the wake of George Floyd’s death. 

While there has been a rampant about the racial injustice in the world, following the death of 46-years-old George Floyd, people and activists have led a concomitant campaign and protest to eradicate the facets of social and racial injustice. Many businesses have also taken active participation in the movement by changing a few of their products’ names which provokes the stereotypical attitude such as skin whitening creams and others. Big giants like Nestle, Johnson, and Johnson have also contributed to their part in saying no to “racial discrimination.” 

In a statement, Hindustan Unilever Chairman Sanjiv Mehta said, “We are making our skincare portfolio more inclusive … a more diverse portrayal of beauty.” 

Well, production and sales of skin whitening products have been immensely popular in Asian countries due to the people’s obsession with fair skin tone. Apparently, the notion of “white is only beautiful” is being crunched with people of different skin tones who have been stunning the world with their beauty. Precisely, many of the Bollywood actors and actresses have also contributed to the process by advertising for skin whitening products. 

 

The brand name change would happen after the regulatory approvals and Unilevel hasn’t mentioned a particular date in this regard. Hindustan Unilever is one of the best consumer companies and its product has been used by most of the lower-middle, middle-class (a label which is used to denote the economic status of people in India) people in India. 

 

A coder by profession, Patricia has always had a keen interest towards the technology world. At present she is a writer for USA Reformer and covers all the latest advancements in the world of technology.

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